Are You Corrupt Enough
The Client
Malmaison Hotels
The Brief
Create buzz for the launch of Malmaison Oxford and grow the database.
The Solution
An alluring, interactive viral with a sexy female interrogator posing questions to reveal 'How Corrupt You Really Are' created awareness of the hotel's unique heritage, a prison in its former life. Over 75,000 hits and 15,000 'corrupt' entries were submitted to win tickets to the launch party.
