Grolsch Viral
The Client
Urbium - Latenightlondon.co.uk
The Brief
Drive 200 entrants to the DJ Nights competition.
The Solution
The strength of the offer was harnessed by a 'referral' viral mechanism - the more friends people invited, the greater their chances of winning. 5,281 entrants and 1,537 new email addresses gathered in just 3 days ensured a fantastic ROI and extended the campaign's reach well beyond the existing database.
