Pass The Christmas Parcel
The Client
Urbium - Latenightlondon.co.uk
The Brief
Send out as many Christmas bar info packs as possible.
The Solution
Banner ads and emails drove customers to a microsite. Once there, customers entered a friend's email address and then played 'Pass the Parcel'. Prizes included a mini fridge full of beer and party vouchers worth up to £500. 5,485 Christmas packs were sent out, and there was a noticeable upturn in bookings
