Shag Shoot Marry
The Client
Halpern Cowan
The Brief
Create awareness of Halpern Cowan's viral skills.
The Solution
We took the old office game of 'Shag, Shoot or Marry' and applied it to the 2005 General Election. As well as being highly topical, the game was more than a little bit cheeky. It spread like wildfire. The viral generated half a dozen strong new business leads.