The Greatest Show is Earth
The Client
ebookers.com
The Brief
Increase brand awareness and grow the database.
The Solution
By guessing what items Holly needs to pack in her suitcase, you not only have great fun (e.g. when you type in ipod), you also go up through the prize levels as you correctly guess what she needs to pack. Excellent ROI - over 45,000 unique emails in only four months. Game is still actively viral.
