placement
It's a bit like wild fire. If there is one fire the chances of creating a blaze are minimal. If you start 1000 fires, you have a much better chance of creating an inferno!
That's our job when planning the placement of a viral marketing campaign - to create the buzz that gives the campaign the critical mass to succeed.
Careful planning, experience and knowledge are essential for fuelling this viral effect.
Halpern Cowan works with countless independent blogs, micro-sites, online newsletters and video content sites in order to successfully integrate your branded content into online consumer-generated media.