Fill Your Box
The Client
Candyflash
The Brief
Drive traffic to Cricinfo.com, build the database.
The Solution
What made this so wonderfully viral was the fact that to win a box to watch England play Australia for the Ashes, you had to forward the email to more friends than anyone else. Results were excellent. For every two people who opened the original email, we collected nine new email addresses.
Click the work below to view:
