Soak their socks off
The Client
Cheapestflights.co.uk
The Brief
Increase brand awareness among men aged between 18 - 25 and grow the database.
The Solution
'Soak their socks off' was a viral game that involved throwing snowballs at people. As each snowball hit them, they became progressively wetter until their clothes were 'soaked off' down to their swimwear. This increased the database by 17.2% with 20,875 new unique email addresses.
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